I’ve found that even over my short time, when you get away from what you do best, what you did best begins to get worse. As an avid Android supporter and owner of a Google phone, I have been following the antics of the internet giant in business more, much the way a Mac or iPod user follows Apple and Steve Jobs. Within the last few months I have seen some pretty large risks taken (Nexus One- google launch into hardware, Google vs. China- pulling out of the largest market in the world due to some privacy and pirating issues). Sure, risk + willingness can = change, and good change at that even. But at some point risks can be > the reward. Their latest risk may affect one of their flagship tools, Gmail as they aim to pit it into direct competition with social media moguls Twitter and Facebook.
“This is just a first step in our ongoing effort to ensure that Google Web search is always as social as the Web itself,”
While I agree that internet success can often be boiled down to ’simplified process= victory’, I don’t know if it will happen here. I wonder if changing one the most acclaimed internet email clients of all time wouldn’t actually loose faithfuls as opposed to gain them? If Facebook, the social giant itself can’t manage to change the format here and there without an outrage from users, what makes Google think they can? If you’re focusing too much on things you’ve never done, is it possible you wont focus enough on what you did? This should be interesting to watch.






